Have you heard of Galentine’s Day? If not, allow us at Walter Knoll Florist to introduce you to the concept. It first came about in the form of a 2010 episode of Parks and Recreation, when main character Leslie Knope rounded up all her ladies, took them out to lunch, and declared it “Galentines! . . . Only the best day of the year.”

The day falls on February 13 and is intended to celebrate the love women have for each other, whether that’s you getting together with your mom, sister or best friend or planning a girl’s night out. You can’t go wrong if you keep the focus solely on the friendships and relationships you’ve built.

It’s a wonderful opportunity to offer a flower gift, but not of the long-stemmed red roses variety, since your ladies will get plenty of those the next day. Instead, pick something ultra-feminine, popping with lush roses, but in the pink family, like our Pretty In Pink.

This gorgeous arrangement fully communicates your affection for that special lady in your life, whether it’s your bestie or your mom. It’s the kind of flower gift that demands to be prominently displayed, and if you send it to someone at work, will have everyone stopping over to the desk to take a look. Spread the love this February to everyone, not just your romantic partner.