Have you heard about Giving Tuesday? This global initiative to promote charitable giving has gained a lot of traction in the last few years, partly because of a successful social media campaign and partly because giving just feels good. Now in its sixth year, this day of generosity falls on November 28, following Black Friday and Cyber Monday.

At Walter Knoll Florist, we’ve got a unique opportunity for giving that we extend year round to our customers. And if you think about it, giving flowers and donating our time, energy and resources to our most deserving St. Louis institutions go hand in hand.

Sending someone special a bouquet of beautiful blooms is motivated simply by a desire to make them feel loved, appreciated and supported. When we give to charity, we’re expressing the same. This is why we love our Lend a Hand program, because it combines two of our most admirable reasons for giving. And the process is easy. As you’re purchasing flowers online with us (and for the season, we love something like our Holiday Sleigh), just click the Helping Hands drop down menu to reveal a list of local organizations and institutions. Pick your favorite, and a $2 donation will be made to it.

Join us in supporting the groups that give the most to our community this Giving Tuesday. Both your floral gift and your charitable one will be deeply appreciated.