October is well known as Breast Cancer Awareness Month. At its inception in 1985, the initiative encouraged women to undergo screenings, with a goal of early detection. The annual campaign has grown to include national education and awareness campaigns, as well as fund raising for research and patient support. Corporations, medical facilities and major national breast cancer charities now join forces annually for one of the most unified and recognized fund raising efforts in the country.

National Breast Cancer Awareness Month (NBCAM) originated as a partnership between the American Cancer Society and one of the largest pharmaceutical providers of anti-breast cancer drugs. Originally, the only goal was to educate women about the success of early detection in defending against breast cancer. In 1991, the Susan G. Komen Foundation made a decision to hand out pink ribbons at its annual “Race for the Cure” event in New York City; inspired by both the yellow ribbon for soldiers and the red ribbon for AIDS activism.

Carnations

In 1993, the movement was given the national exposure it needed. Alexandra Penney, editor-in-chief of the health magazine Self, joined with breast cancer survivor Evelyn Lauder, of the Estée Lauder Companies, in founding the Breast Cancer Research Foundation. The pink ribbon was officially established as the symbol for the campaign. Buying and wearing pink ribbons is recognized globally as a show of support for women worldwide.

If you are searching for the perfect expression of hope for someone special, Walter Knoll Florist has beautiful pink blooms that will show your love and support. Lilies, carnations, roses, peonies and more are available for a personal floral arrangement that will convey your well wishes. October is all about the awareness, research and funding – but mostly its about finding a cure. Until the answer is found, flowers are a touching way to deliver hope and strength to the women who deserve it most.